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Beyond Baggage and Seats

I participated at three sessions focused on ancillary revenue during the past two days at TravelCom in Atlanta. Most striking was the inability to agree on what "Ancillary Revenue" actually means among...

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Make Millions By Offering "Alternative Advertising"...Here's How:

Alternative advertising is all the rage, and hotels, car rentals, cruise lines and airlines can all take advantage of their spaces to engage audiences. But how does a buyer of this type of media find...

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Targeted ads on airline seatback screens - millions in ad revenue for airlines.

Two blogs today, The Shearwater Blog, which focuses on airline ancillary revenue, Dennis Schaal’s blog just reported a new technology player, JETERA which will enable targeted ads to be served on...

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How hotels can earn thousands in incremental revenue: Free "rock star" faculty!

How many of us would have loved to have taken courses from leading scholars at Universities such as Harvard, Yale, Oxford, Stanford or MIT? Now hotels can promote weekly courses to hotel guests and the...

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Give "Targeted Gifts" - Make Guests Happy and Earn More Money...Here's How:

Product placements or “tryvertising” (trying out a product before you buy), is growing at remarkable rates. Hotels, spas, resorts, timeshares and cruise lines have been actively placing product in...

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Best unpublished hotel rates for Twitter followers only! Here's how:

Best rate guarantees on hotel websites? Bah, humbug. The best promotions, rates and last-minute deals are not showing up on the OTAs, hotel websites or even Metasearch sites any longer. The best rates...

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Step up Partnerships for Added Revenue

I just received an email from Wyndham Rewards today, urging me to buy any BlackBerry® smartphone from LetsTalk.com between now and July 31, 2009 and I'll receive 15,000 Wyndham Rewards points – enough...

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Exclusive savings on Twitter yield big profits for Priceline and Kimpton

Wowza - the phone really started ringing after my post about exclusive Twitter hotel deals earlier this week. I commented on Dennis Schaal'sTravel Weekly article on Priceline's successful hotel...

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Losing/Gaining Revenue and Reputation...Here's How:

Now I know this blog is focused on how travel companies can make more money....but I wanted to write about how companies can lose money - by doing the wrong thing online. I've been watching to see how...

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Monetizing US Foreign Policy?

Don't get me wrong. I love clever marketing campaigns as much as the next guy - probably more - but I don't know about Orbitz's www.opencuba.org launch today. Delighted as I am that an organization is...

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PCLN Still Outperforms its Rivals; Continues to Grow Despite Global Economic...

We all are painfully aware that online travel has been hurt by global recession woes, the swine flu outbreak and significant drop in overall travel bookings. Priceline.com, has been bucking the trend,...

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The Daily Tweet: Why 32 Top Travel Brands Like Twitter

I can't tell you how often I hear from leading travel brands, "so why should we Tweet?" Tweet your brand to give you an online personality, and form conversations and relationships with your customers,...

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Part II: Why 35 Travel Industry Gurus Love Twitter

If you read yesterday's blog post, you saw 32 leading Travel Brands' tweets on how and why they participate in Twitter. They felt that this medium holds much promise, but for now, most are listening...

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19 Hotel/Airline Brands Share Tweets that Work! How to Get the Most Twitter...

This week, I posted how and why 32 travel brands use Twitter, and words of wisdom from 34 travel industry Gurus who tweet - and I couldn't help but wonder, what in the world gets "retweeted" the most?...

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Use Social Media to Grow Your E-mail List and Increase Sales...Here's How:

Want another good reason to participate in social media? How about growing your e-mail list by thousands of new, relevant and enthusiastic opt-ins. Integrating social media and e-mail is all the rage,...

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I'm Back - and Ready to Spot New Revenue Opportunities!

OK, OK - I know it's been sometime since I've added to this blog. Three years to be exact. But time flies when you're working with top travel companies. Since my last entry, I've joined a NY-based...

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Brick and Mortar Travel Agents - Start Cooking Up New Revenue!

Here's an interesting idea for creating a new revenue stream for your "brick and mortar" travel agency. Many agencies close their stores by 6PM. Earn increased revenue by extending your store hours and...

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Dramatically grow your customer database - from destination wedding/honeymoon...

Social Media plays an important role for many travel sellers.  Engagement is key, and no-cost promotions can help you grow your customer database, attract new customers, and significantly increase your...

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Offer upsell opportunities, and provide a memorable and buzz-worthy...

Innovation and money-making ideas often don't require a big budget.  In fact, this blog will explore  "Big Ideas" that could cost $99, or less, to bring to market.  One such idea was introduced this...

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Take Stock Of Your 2015 Increased Revenue and Margin Resolutions....

Ring in the New Year, and with it, opportunities for innovation and new revenue streams. The beginning of the year is a good time to take stock on how well travel and hospitality companies are...

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